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1918
• Reed Electrical Manual established

1920
• Service Engineering Corporation buys Reed Manual, develops National Service Data 1946
• Glenn Mitchell founded Mitchell Manuals

1958
• The first estimator was produced

1983
• The introduction of portable electronic estimating

1986
• The Thomson Corporation purchases Mitchell

1988-1991
• Mitchell acquires Digitree, KLM and NAGS all to improve products and services

1994
• Mitchell was the first to provide a Windows based product

1998
• Mitchell was the first to produce auto data on DVD

2000
• Snap-on and Napa jointly own Mitchell Repair

2001
• Mitchell Repair changes its name to Mitchell 1
• Mitchell 1 introduces OnDemand5 line of products

2002
• OnDemand Manager/ManagerPlus released on September 5
• O’Reilly partnership with Mitchell 1 is established in June

2003
• OnDemand5.com is introduced in January

2004
• OnDemandDirect launches
• eAutoRepair.net launches in November
• TechBooks, India

2005
• Partnership with CARQUEST established in March
• Customer Retention Marketing (CRM) Call Tracking Service (CTS) launches on July 27
• Medium Truck product launches in December
• Mitchell 1 becomes a full-service marketing and business solution provider for auto repair shops
• CircuitSelect™ launches in November

2006
• Tractor-Trailer.net launches on January 23
• Transmission overhaul and diagnostics coverage are included in the Repair product – May
• Mitchell 1 Performance Group (MPG) launches on June 25
• Monthly updated web processes implemented
• Mitchell 1 Data Extraction Kit (MDEK) launches in July
• CRM relaunches in October

2007
• Business Performance Services launches in January
• DataProtection and ServiceIntelligence launch in February
• Manager / ManagerPlus 5.8 is released in March
• OnDemand5.com version 1.7 featuring OnDemand Live is released in April
• Manager / Manager Plus 5.9 is released in April
• Mitchell 1 Transporter is launched in June
• OnDemand5.com version 1.8 is released in August
• New report options added to Customer Retention Marketing (CRM) in September
• Mode 6 data added to OnDemand5.com in September
• QuickBooks Integrator 1.1 released in September
• PerformanceCenter launches in October


2007 Press Kit in .PDF format.

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