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1918
• Reed Electrical Manual established
1920
• Service Engineering Corporation buys Reed
Manual, develops National Service Data 1946
• Glenn Mitchell founded Mitchell Manuals
1958
• The first estimator was produced
1983
• The introduction of portable electronic estimating
1986
• The Thomson Corporation purchases Mitchell
1988-1991
• Mitchell acquires Digitree, KLM and NAGS all
to improve products and services
1994
• Mitchell was the first to provide a Windows
based product
1998
• Mitchell was the first to produce auto data
on DVD
2000
• Snap-on and Napa jointly own Mitchell Repair
2001
• Mitchell Repair changes its name to Mitchell
1
• Mitchell 1 introduces OnDemand5 line of products
2002
• OnDemand Manager/ManagerPlus released on September
5
• O’Reilly partnership with Mitchell 1
is established in June
2003
• OnDemand5.com is introduced in January
2004
• OnDemandDirect launches
• eAutoRepair.net launches in November
• TechBooks, India
2005
• Partnership with CARQUEST established in March
• Customer Retention Marketing (CRM) Call Tracking
Service (CTS) launches on July 27
• Medium Truck product launches in December
• Mitchell 1 becomes a full-service marketing
and business solution provider for auto repair shops
• CircuitSelect™ launches in November
2006
• Tractor-Trailer.net launches on January 23
• Transmission overhaul and diagnostics coverage
are included in the Repair product – May
• Mitchell 1 Performance Group (MPG) launches
on June 25
• Monthly updated web processes implemented
• Mitchell 1 Data Extraction Kit (MDEK) launches
in July
• CRM relaunches in October
2007
• Business Performance Services launches in January
• DataProtection and ServiceIntelligence launch in February
• Manager / ManagerPlus 5.8 is released in March
• OnDemand5.com version 1.7 featuring OnDemand Live is released in April
• Manager / Manager Plus 5.9 is released in April
• Mitchell 1 Transporter is launched in June
• OnDemand5.com version 1.8 is released in August
• New report options added to Customer Retention Marketing (CRM) in September
• Mode 6 data added to OnDemand5.com in September
• QuickBooks Integrator 1.1 released in September
• PerformanceCenter launches in October
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