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1918
• Reed Electrical Manual established

1920
• Service Engineering Corporation buys Reed Manual, develops National Service Data 1946
• Glenn Mitchell founded Mitchell Manuals

1958
• The first estimator was produced

1983
• The introduction of portable electronic estimating

1984
• Mitchell develops and markets Heavy Truck Repair Manual

1986
• The Thomson Corporation purchases Mitchell

1988-1991
• Mitchell acquires Digitree, KLM and NAGS all to improve products and services

1994
• Mitchell was the first to provide a Windows based product
• Mitchell created Mitchell OnDemand Truck Edition on CD

1998
• Mitchell was the first to produce auto data on DVD

2000
• Snap-on and Napa jointly own Mitchell Repair

2001
• Mitchell Repair changes its name to Mitchell 1
• Mitchell 1 introduces OnDemand5 line of products for automotive repair

2002
• OnDemand Manager/ManagerPlus released on September 5
• O’Reilly partnership with Mitchell 1 is established in June

2003
• OnDemand5.com is introduced in January

2004
• OnDemandDirect launches
• eAutoRepair.net launches in November
• TechBooks, India

2005
• Partnership with CARQUEST established in March
• Customer Retention Marketing (CRM) Call Tracking Service (CTS) launches on July 27
• Re-brands the Heavy Truck CD's to Medium Truck on CD recognizing the content was more Medium    Duty than Heavy Duty and set a course to create what is now known as Tractor-Trailer.net
• Mitchell 1 becomes a full-service marketing and business solution provider for auto repair shops
• CircuitSelect™ launches in November

2006
• Web-based Tractor-Trailer.net for heavy vehicles launches on January 23
• Transmission overhaul and diagnostics coverage are included in the Repair product – May
• Mitchell 1 Performance Group (MPG) launches on June 25
• Monthly updated web processes implemented
• Mitchell 1 Data Extraction Kit (MDEK) launches in July
• CRM relaunches in October

2007
• Business Performance Services launches in January
• DataProtection and ServiceIntelligence launches in February
• Manager / ManagerPlus 5.8 is released in March
• OnDemand5.com version 1.7 featuring OnDemand Live is released in April
• Manager / Manager Plus 5.9 is released in April
• Mitchell 1 Transporter is launched in June
• OnDemand5.com version 1.8 is released in August
• New report options added to Customer Retention Marketing (CRM) in September
• Mode 6 data added to OnDemand5.com in September
• QuickBooks Integrator 1.1 released in September
• Manager/ManagerPlus 5.9 Q4 Updates integrate with NAPA catalog
• PerformanceCenter launches in October

2008
• National Pronto Endorsement/PDG Partnership in January
• WHI Product Integrates with ManagerPlus in February
• eCRM is added to the Business Performance Services stable in April
• OnDemand5.com version 2.0 includes Google™ search functionality
• PerformanceCenter is added to Business Performance Services in July
• Mitchell 1 DIY launches YouTube and Facebook pages in July
• Shop Management Workshops become AMI certified
• Customer Retention Marketing (CRM) is launched in Canada in August
• ManagerEnterprise is launched in Canada in October
• Manager SE (ShopStream-enabled) is launched in October
• ShopMeter (KPI Web Portal) launches with ASA at the CARS show in Las Vegas in November
• OwnerAutoSite.com & OnlineServiceAdvisor.com features are added to CRM and eCRM

2009
• U.S. launch of ManagerEnterprise in January
• Mitchell 1 & AAA 10-year Anniversary
• OnDemand5.com 20-year Anniversary
• Medium-Truck.net launched as on-line repair information for medium duty trucks
• ServiceIntelligence available in kilometers in Canada
• Mitchell 1 partners with Bob Cooper and Elite in June
• Mitchell 1 DIY 5-year Anniversary

2010
• Repair-Connect launched at 2010 TMC 2010 Annual Meeting & Transportation Technology Exhibition
• OwnerAutoSite partners with AutoNet TV in January
• Mitchell 1 launches facebook page in January

 


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